SEE'S CANDIES: Brings Holiday Sweets to Wilmington With a Limited-Time Pop-Up Shop

There are certain flavors that signal the start of the holiday season—rich chocolates, buttery toffees, perfectly crunchy peanut brittle. This year, Wilmington gets to enjoy all of them with the arrival of a beloved American favorite: See’s Candies, now open for a limited time with a festive Holiday Gifting Center on South College Road.

For more than 104 years, See’s has been synonymous with tradition, craftsmanship, and gifting that feels personal. Now, that legacy is taking root right here in the Cape Fear region.

“We’re excited to bring the See’s experience to local communities as we continue expanding our presence,” says Pat Egan, president & CEO of See’s Candies. “Our mission has always been to bring joy to our customers, and we hope these pop-up locations create sweet moments and holiday memories for everyone who visits.”

And sweet moments are exactly what shoppers can expect.

A Taste of Tradition—Right in Wilmington

This seasonal location is a candy lover’s dream, offering easy access to See’s most iconic creations. Visitors will find a curated selection of best sellers and holiday exclusives, including:

• Signature boxed chocolates

• Peanut Brittle

• Toffee-ettes

• Nuts & Chews

• Festive truffles

• Lollypops

• Holiday stocking stuffers and more

With each treat handmade with the same meticulous care that has defined the brand for more than a century, the pop-up brings See’s signature charm and nostalgia to life. Whether you’re picking up a host gift, stuffing stockings, or treating yourself, this Holiday Gifting Center makes seasonal shopping effortless—and delicious.

Plan Your Visit

WHO: See’s Candies — the iconic American confectionery brand known for handcrafted chocolates, boxed gifts, and seasonal favorites.

WHAT: A limited-time Holiday Gifting Center offering fresh, high-quality chocolates and festive treats in a joyful, family-friendly setting.

WHERE: 412 S. College RdWilmington, NC 28403

WHEN: Open daily from 10 a.m. to 6 p.m.

Whether you’re a lifelong See’s loyalist or discovering the brand for the first time, this seasonal pop-up brings a little extra magic—and a lot of sweetness—to Wilmington’s holiday celebrations. Stop by, savor a taste, and make the season just a bit brighter.